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Launched in 2005, the eponymous line is crafted by hand in New York City

Following studies in sculpture and art history, Jennifer Behr went on to create one of fashion’s pioneering luxury hair accessory brands. With early endorsements from Bergdorf Goodman and Henri Bendel, it wasn’t long before she became New York’s foremost atelier, designing elaborate and custom headpieces for celebrities and fashion publications alike. Each style interwoven with a sense of romanticism and ethereal appeal, Jennifer established herself as the premier name in headpieces worldwide. In Spring 2017 she launched her jewelry line—an effortless brand expansion of modern femininity and timeless elegance.

Everything has

a story to tell

The inspiration for Jennifer’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort. Our fall collections radiate opulence and evoke a modern interpretation of centuries-old regalia, while spring introduces lighthearted hues with bright gems, feathers and fabrics. Crystals, pearls and gold leaves are woven into chic necklaces, earrings and bracelets. The earrings have been specially designed to frame the face in the most flattering way, while their extremely light forms move to compliment the wearer.

We firmly believe in safe and sustainable business practices

Our Brooklyn studio is home to a safe community of women, and everyone is paid a fair living wage. Our production team only makes what we need, and no more. We believe in long life for fashion and want our customers to buy what they love in the hopes they will cherish each design for many years. We actively employ procedures to reduce our carbon footprint, from sourcing all materials locally to packing and shipping orders from our studio where everything is handmade. We do our part to minimize any unnecessary travel at every stage of our production cycle. We use vintage materials wherever possible.

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Vogue

Rihanna at 2026 MET Gala in custom hair pins.

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Vogue

Vogue

Vogue Mexico

Ariana Grande on cover in archival JB.

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Vogue Mexico

Vogue Mexico

ELLE

Rosalia for ELLE Magazine in the Velvet Bow Barrette in Rouge.

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ELLE

ELLE

Bustle

Rachel Zegler in custom made eye mask for Met Gala 2026.

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Bustle

Bustle

Stylist Magazine

Sarah Snook on the cover of Stylist Magazine in the Angelica Earrings in Rose.

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Stylist Magazine

Stylist Magazine

Interview Magazine

Ariana Grande Interview Magazine cover shoot wear the Wide Velvet Bow Barrette in Black

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Interview Magazine

Interview Magazine

British Vogue

Julia Hobbs “Everyday Tiara” collection featured in British Vogue.

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British Vogue

British Vogue

WWD

Parker Posey in WWD wearing the Grace Voilette and the Clementine Circlet.

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WWD

WWD